Our Approach to AI

Developing Artificial Intelligence for the real world

At Kinabase, we see AI as a powerful tool to support and enhance human expertise - not replace it. Our approach prioritises security, transparency and ethical considerations at every step - so you can enjoy the benefits of AI without compromising on trust or control.
PRODUCT FEATURES

AI Features Built for Business

Kinabase includes powerful AI capabilities designed to save you time and help you work smarter. Each feature puts you in control, offering suggestions you can review and accept.

Scan & Fill

Stop typing data by hand. Upload a document, snap a photo of an invoice, or paste text — Kinabase extracts the key information and populates your records automatically. Review the suggestions, make any adjustments, and save. What once took minutes now takes seconds.

Suggest Tasks

After logging a meeting note or activity, let AI identify the follow-up actions buried in your text. Kinabase suggests relevant tasks so nothing slips through the cracks. Accept the ones you need, dismiss the rest, and keep your team moving forward.

AI Filters

Finding the right records shouldn't require a degree in database queries. Simply describe what you're looking for — "show me overdue invoices over £1,000" — and Kinabase translates your words into precise filters. Get the answers you need without learning complex syntax.

Chart Suggestions

Wondering how to visualise your data? Kinabase analyses your collection and suggests charts that reveal meaningful patterns. Or describe the insight you're after — "sales by region over time" — and let AI build the chart for you. Better decisions start with clearer data.
BUSINESS BENEFITS

Why Operations Managers and Business Owners Choose Kinabase AI

Our AI features are designed with busy professionals in mind. Here's how they translate into real value for your organisation.

Reclaim Your Time

Data entry, record-keeping, and report generation consume hours each week. AI handles the repetitive work so you can focus on strategy and growth.

Reduce Human Error

Manual data entry is prone to mistakes. AI-assisted extraction and suggestions mean fewer typos, missed fields, and inconsistencies in your records.

Empower Your Team

Non-technical staff can query data and create visualisations without training. Everyone becomes more self-sufficient, reducing bottlenecks.

Never Miss a Follow-Up

When AI surfaces tasks from meeting notes and activities, important actions don't get lost in the shuffle. Accountability improves across the board.

Make Faster Decisions

Instant chart suggestions and natural language queries mean insights are always at your fingertips. Respond to opportunities and challenges in real time.

Maintain Full Control

Every AI suggestion requires your approval before it takes effect. You stay in the driver's seat, using AI as a helpful assistant rather than an autonomous agent.

Human-Centered AI

People first. Technology second.

Whether you're generating a report, or extracting tasks from emails, you can choose how (and if) you want to use AI. Kinabase uses AI to offer helpful suggestions, making your life easier.

We place people firmly 'in the loop', which means you can trust our AI to not act on your system unchecked.

Team members collaborating with AI assistant
CORE PRINCIPLES

Our Philosophy Towards AI

We believe that AI should be a tool to support you, which is why we've developed our approach with these principles in mind.

Empowering

AI works to support you, helping you automate repetitive tasks and gain deeper insights while keeping you in control.

Ethical & Transparent

AI suggestions never run without your approval, and the final decision always rests with you.

Secure

All data resides in UK-based data centres, protected by encryption and robust permission settings.
UK Government

Supported by Innovate UK

Our approach to AI has been recognised and supported through the prestigious Innovate UK BridgeAI program, enabling us to develop cutting-edge AI that transform business productivity.

Innovate UK Logo

£32m Innovate UK Initiative

Cambridge Kinetics was selected as part of a competitive £32 million government funding program designed to accelerate the adoption of AI in high-potential sectors across the UK.

Research to Reality

Our BridgeAI project has successfully moved from research to implementation, with new AI features now available in Kinabase that maintain our principles of security, transparency, and human control.

FAQ

Common Questions About Our AI Approach

Transparency is core to how we operate

Does Kinabase use my data to train AI models?

No. Your data is yours alone. We never use customer data to train our AI models. Our systems are designed to provide insights based on your specific data without sharing or pooling it with other organisations.

How does Kinabase ensure AI recommendations are reliable?

We combine industry-leading AI technologies with human oversight. Our AI suggestions are clearly labelled, and we provide transparency about the factors that influenced each recommendation, allowing you to make informed decisions.

What security measures protect AI-processed data?

All data processing occurs within our secure UK-based infrastructure. We implement end-to-end encryption, regular security audits, and strict access controls to ensure your data remains protected at all times.

Can I customise how AI features work in my organisation?

Absolutely. Kinabase provides granular controls that allow administrators to determine which AI features are available to which teams, ensuring alignment with your organisation's policies and preferences.